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Lush Cosmetics American Dream
👑#1 Best Nail & Beauty Supply Store in East Rutherford, NJGet Award

Lush Cosmetics American Dream

4.7
100+ reviews
Beauty & SpaCosmetics storeNail & Beauty Supply Store
$0.00 raised this season·currently #1 in East Rutherford·#1 — defend your spot

1 American Dream Wy Unit D114

Lush Cosmetics makes fresh, handmade, cruelty-free, and vegetarian products for bath, body, hair, and more. We're proud to say that over 35% of our products are naked (packaging-free) and most of our packaging is made from recycled and recyclable materials. From the iconic bath bomb to body butters, vegan haircare, fresh face masks, and more--Lush is your one stop shop for ethical, fun, and fabulous products. Our manufacturing facilities are located on the unceded territories of the Musqueam, Squamish, and Tsleil-Waututh, as well as the lands of the Mississaugas of the Credit First Nation, Anishnabeg, Chippewa, Haudenosaunee, and Wendat. As guests on this land, we act to repair past harm in allyship with Indigenous People everywhere.

Sponsored Ranking

Ordered by owner and customer bids — bought, not earned. BergenHub promotes Bergen County businesses; it doesn't rate service quality.

In East Rutherford

#10 / Beauty

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In East Rutherford overall

#120 of all businesses

Nail & Beauty Supply Store

#1 in town

Composite score

1 / 100

rating · quality · popularity

Review quality analysis

Computed from 18 text reviews using BergenHub's quality scoring (sentiment, owner responsiveness, review depth).

Positive sentiment56%
Owner responsiveness0%
Negative signal17%
Sentiment balance84%

What customers mention

going extra mile4

Customer reviews

Ratings and comments from Google and BergenHub members, combined into one score. Sign in with a verified-email account to add yours.

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  • GGoogle reviewer
    Aug 27, 2026

    Amazing Experience at Lush - American Dream Mall!<br><br>We had such a wonderful experience at Lush in the American Dream Mall! Max and AJ were absolutely amazing--friendly, welcoming, and so patient with our family.<br><br>A special shoutout to Max, who went above and beyond with the kids. She took the time to talk to them, explain the different products in a way they could understand, and let them explore and ask questions without ever making them feel rushed. Her patience, kindness, and genuine enthusiasm made the experience so much more enjoyable for everyone.<br><br>It's not often that you come across someone who is so wonderful with children while also being knowledgeable and passionate about the products. Max truly made the whole Lush experience feel special and memorable.<br><br>Thank you, Max and AJ, for making our visit so enjoyable! Lush is lucky to have such wonderful employees. We will definitely be back!

  • GGoogle reviewer
    Local Guide
    Aug 12, 2026

    Hey! I am writing today to send a thank you to Abby. She was absolutely stellar and went above and beyond to resolve an issue regarding a same day delivery order where the DoorDash driver damaged my products. She offered a resolution immediately without hesitation and truly turned a negative situation into a positive one. Her positive and supportive customer service skills are truly one of a kind. You can tell she is passionate about her job and we truly appreciate people like that. Thank you for giving me the lush experience. have a lovely day!

  • GGoogle reviewer
    Local Guide
    Aug 11, 2026

    Excellent Lush store. I've been to the all over including in Madrid , Spain. This was a very big rush store. The workers are so helpful and friendly. The two girls Savannah and Sawyer helped me with my Instacart order and also with my personal interests in the products . I am well known with the products I even though I haven't been to the store in a couple of years they have an excellent peppermint foot lotion. I tried the super balm scalp treatment. They gave me a sample and it was excellent. It made my scalp feel not as flaky.. also they gave me a sample of a mask for my face called catostophe . My skin felt very clean, but not stripped of it natural oils. I definitely am going to buy a full size of this product. I also sampled the body butters while I was there. The wash, cocoa, butter, hands, and body lotion is my favorite. It comes in a container 7.9 ounces and it's $30 but when I sampled it, you don't need a lot of products so a little goes a long way my skin felt so soft, excel

  • GGoogle reviewer
    Aug 8, 2026

    AJ at Lush in American Dream is amazing! Even when I sent my fiance in to pick up an order, she helped him pick out some samples for me to try, and I ended up loving them and going back to buy the full sizes. Her recommendations are always spot on, and she's so sweet and helpful every time!!!!

  • GGoogle reviewer
    Aug 6, 2026

    Rude, cold and discriminatory. Don't count on them to hold fully stocked products, for a premier store this was disappointing on a discouraging level with the service staff being unable and unwilling to assist. Rather spend online than have a horrible taste in shopping experience. It's not a clique

  • GGoogle reviewer
    Local Guide
    Jul 28, 2026

    The white manager and her minion lead sales girl are off putting. Take another training on being more warm and learn how to talk to customers and even their own workers when it's time for their break. Don't speak to people like dogs..The other girls were sweet and welcoming. Based on Saturday night 7/25 visit.

Sponsored Ranking. Positions are bought through owner and customer bids, not awarded on quality. BergenHub helps Bergen County businesses get discovered; it does not rate their service.