Rita's Italian Ice & Frozen Custard
191-2 Hackensack St
Italian ices & frozen custards star at this counter-serve chain with a range of other cold treats.
Ordered by owner and customer bids — bought, not earned. BergenHub promotes Bergen County businesses; it doesn't rate service quality.
In Wood-ridge
#22 / Food
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In Wood-ridge overall
#94 of all businesses
Ice Cream & Dessert
#2 in town
Composite score
1 / 100
rating · quality · popularity
Review quality analysis
Computed from 14 text reviews using BergenHub's quality scoring (sentiment, owner responsiveness, review depth).
Customer reviews
Ratings and comments from Google and BergenHub members, combined into one score. Sign in with a verified-email account to add yours.
- GGoogle reviewerSep 2, 2026
Rating only — no comment.
- GGoogle reviewerJun 26, 2026
Today was the third time in the last 3 weeks I have gone to this location and all I times they didn't have Swedish Fish. I am not wasting my time at this location again.
Owner response · Jul 7, 2026
Thank you for letting us know about your experience. I understand the importance of having your favorite treat available. Please feel free to reach out to me at store380@ritasfranchises.com to discuss.
- GGoogle reviewerLocal GuideMay 2, 2026
Gelati. Always good.
Owner response · May 8, 2026
It's wonderful to know you enjoyed the Gelati! I appreciate your kind words and look forward to your next visit.
- GGoogle reviewerLocal GuideApr 4, 2026
Yet another private equity masterclass. Ordered an Oreo concrete and to start the thought of asking me what size never came by the workers head. With the European sized small cup, she proceeds to half fill it. In the next part of this harrowing experience she flips the tablet around and I'm greeted by the lovely price tag of 8 dollars and 96 cents. Despite getting played my incompetent self reluctantly pays for my treat. I then see the tip option which almost set me over the edge, but I stay composed. If you enjoy getting your pockets squeezed for the most mid custard on the planet the I recommend this spot. If you actually care about your money and dignity drive 5 minutes down to carvel in Hackensack where you pay less for far better ice cream :)
Owner response · Apr 8, 2026
I appreciate you taking the time to share your experience. Your feedback on the Concrete and pricing is valuable. Please feel free to reach out to me at store380@ritasfranchises.com to discuss.
- GGoogle reviewerMar 29, 2026
Rating only — no comment.
Owner response · Apr 8, 2026
Thank you for the top rating! I'm happy to hear you had a great experience. We can't wait to serve you again soon!
- GGoogle reviewerLocal GuideMar 26, 2026
Everything was decent
Owner response · Apr 8, 2026
I appreciate your feedback and am pleased to know you had a decent experience. Looking forward to welcoming you again!
Sponsored Ranking. Positions are bought through owner and customer bids, not awarded on quality. BergenHub helps Bergen County businesses get discovered; it does not rate their service.