Toys"R"Us

Review quality analysis

Computed from 15 text reviews using BergenHub's quality scoring (sentiment, owner responsiveness, review depth).

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Google's picks for similar sporting goods & hobby store near East Rutherford.

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• YOYOSO American Dream
  30+ reviewsGeneral store

• GGoogle reviewer

  Sep 2, 2026

  If you miss your childhood come here

• GGoogle reviewer

  Aug 22, 2026

  Rating only — no comment.

• GGoogle reviewer

  Local Guide

  Aug 12, 2026

  A fun and nostalgic place to visit inside American Dream! The store has a colorful, playful atmosphere with a nice selection of toys, games, stuffed animals, collectibles, and gifts for kids of different ages.<br><br>It's enjoyable to walk around even if you're just browsing, and there are plenty of cute displays and photo opportunities. Adults who grew up with Toys"R"Us may also enjoy the nostalgia of seeing the famous brand again.<br><br>A fun stop for families and kids while exploring American Dream.

• GGoogle reviewer

  Local Guide

  Jul 28, 2026

  The selection is quite disappointing, it is very repetitive (multiple places in the store stocked the same exact items), and they did not have a lot of the things I'd hoped to see. The prices were also shockingly expensive, if they were listed on the item. $20 for a notebook is genuinely nuts. There was only one cashier available as well. I miss their older era...

• GGoogle reviewer

  Jul 27, 2026

  Took my daughter there on Saturday July 25, 2026.<br>She purchased the Infinity Saga Iron Man model kit. Upon opening the box, all of the bags with the pieces were torn open and pieces were scattered on the bottom of the box. There are pieces missing and I am extremely disappointed. For a high priced item this is extremely upsetting. I have contacted Toys R Us directly and there is nothing they can do as it's a flagship store. I would have to go there directly. I traveled well over an hour to get there as i am not going back for an item that should not have been sold in the first place. I have photos of what it looked like coming out of the box. So disgusted and disappointed!

• GGoogle reviewer

  Local Guide

  Jun 28, 2026

  Stopped in while visiting American Dream with my 6-year-old and honestly had a great time.<br><br>We weren't looking for anything specific, just wandering around and seeing what caught her eye. Between the Calico Critters, Barbie displays, collectibles, blind boxes, plushies, and all the random toys she suddenly couldn't live without, we spent way more time in here than planned. <br><br>The store was clean, organized, and there was something interesting around every corner. My daughter loved the photo ops and spent half her time deciding what she wanted to look at next.<br><br>The cashier who checked us out was friendly and pleasant, which was especially appreciated considering we visited during FIFA weekend when the entire mall felt absolutely packed.<br><br>I can't speak to some of the experiences in other reviews, but ours was a positive one. My daughter had fun, I left with a happy kid, and that's a win in my book.