Sesame Street Learn & Play

Review quality analysis

Computed from 18 text reviews using BergenHub's quality scoring (sentiment, owner responsiveness, review depth).

Nearby similar stores

Google's picks for similar museum, park & attraction near East Rutherford.

• The Escape Game New Jersey at American Dream
  1000+ reviewsEscape room center
• Sesame Street Sign
  30+ reviewsTourist attraction
• American Dream Secret Garden
  < 30 reviewsGarden
• Happy Day Play Family Learning at Babies R Us American Dream
  < 30 reviewsEducation center

• GGoogle reviewer

  Sep 5, 2026

  I barely write reviews, but I really just had to about this place. It is awesome. I went there a year ago and it was kind of mid like it was not that much to do but you know if you like Sesame Street it was kind of cool. But then I won again this year and oh my God there was so many new attractions. My child had the best time of her life. The upgrades were absolutely insane. There was a ball pit for my kid to play in. That was new a little screening where you sit in a firetruck and you pretend you're driving a firetruck with Grover that was kind of like a cool little immersive experience. There was all these fun, running games and like exploration things to do that. I had the time in my life and I'm an adult. The bathrooms so nice as well with kids and adult toilets. Definitely would go back.

  Owner response · Sep 5, 2026

  Thank you for taking the time to share your experience. It's wonderful to hear that you noticed the exciting upgrades and that your child had such a fantastic time, especially in the new ball pit and the immersive firetruck experience with Grover. We're thrilled that both you and your child enjoyed your visit, and we look forward to welcoming you back for more fun!

• GGoogle reviewer

  Local Guide

  Sep 2, 2026

  A great spot overall for young kids, packed with engaging activities that kept the little ones moving and entertained. Between the slides, climbing structures, play grocery store, mini movie theater, and the ball pit, there is plenty to hold their attention.<br><br>Planning to spend around 90 to 120 minutes is just about the sweet spot to see and do everything without completely burning out.<br><br> However, the main drawback is maintenance. Several interactive features and activity stations were broken, out of order, or clearly in need of repair. That led to quite a bit of unnecessary frustration and meltdowns when the kids tried to play with things that simply did not work, which left a few areas feeling pretty underwhelming and neglected.<br><br> With some focused upkeep and repairs, this could easily be a top-tier destination for toddlers and young children. Still worth a visit, but manage expectations regarding the working condition of some exhibits.

• GGoogle reviewer

  Local Guide

  Aug 31, 2026

  Sesame Street's Group Sales Manager, Jenn Anderson, reached out to me about visiting the facility for my students. I decided to bring my family to check it out, and I was blown away by all of the wonderful activities and experiences available to visitors.<br><br>We spent some time walking around and had the opportunity to speak with Ms. Anderson. She was energetic, bubbly, and welcoming, while also remaining incredibly professional and polite throughout our visit. She spent a great deal of time with us and was happy to answer all of my questions.<br><br>I truly appreciated the time and attention she gave us and really enjoyed our visit. We're looking forward to coming back in the near future. Thank you, Jenn and Sesame Street, for such a wonderful experience!

  Owner response · Sep 2, 2026

  Thank you for your kind words and for taking the time to share your experience. We're thrilled to hear that you enjoyed the variety of activities and had a great interaction with Jenn; she truly embodies our commitment to providing a welcoming atmosphere. We look forward to welcoming you and your family back soon for more adventures!

• GGoogle reviewer

  Local Guide

  Aug 29, 2026

  Thank you so much, Joe and Brian My daughters, nieces and nephew had an absolute blast! They had so much fun and truly enjoyed every minute. You both made the experience so special and memorable for them. We would definitely come back again and recommend it to others! Thank you for making their day so amazing! Oscar the Grouch is the BEST

  Owner response · Aug 30, 2026

  Thank you for your wonderful review! We're thrilled to hear that your daughters, nieces, and nephew had such a fantastic time, and it's great to know that Joe and Brian made their experience memorable. We truly appreciate your recommendation and look forward to welcoming your family back for more fun in the future!

• GGoogle reviewer

  Local Guide

  Aug 28, 2026

  Unfortunately, we were not impressed with Sesame Street Learn & Play at American Dream Mall. For the price of admission, we expected much more.<br><br>A lot of the interactive features were broken or not working properly during our visit, which was especially disappointing because the interactive activities are a big part of the experience. There were also several areas that felt underwhelming and not worth the cost.<br><br>The Sesame Street theme is cute, and there is definitely potential for this to be a fun experience for young children, but at the current price point, I expected the space to be much better maintained and have more working activities.<br><br>Overall, it felt overpriced for what you actually get, and unfortunately, we left feeling like it wasn't worth the money.

  Owner response · Sep 5, 2026

  Thank you for taking the time to share your feedback about your recent visit. We're sorry to hear that your experience did not meet expectations. We would appreciate the opportunity to learn more and address your concerns directly. Please contact us at guestservices@americandream.com and reference this review in your message. Be sure to include your phone number, and a member of our team will contact you to learn more about your experience and assist with your concerns. Thank you again for bring

• GGoogle reviewer

  Aug 27, 2026

  It was SO DIRTY. Dust everywhere. It wasn't clean (not for a few days) I will say for months. Also, the games were out of order. Yes, you can get a cute pic with the character but that's it. I wouldn't recommend it.